Monday, June 8, 2015

10 quick facts about the REAL Shauna Lynn

Shauna Lynn, Owner and Founder of Beyond The Stage Homes, is known for her creative designs, upbeat personality, unique look and style, and of course, her dedication to her clients and their homes. But do you really know who she is? Here are 10 quick facts about the REAL Shauna Lynn, some of them might surprise you!

1. She was in a marching band (and went to band camp).

2. She was President of the Math club and the debate team in high school, and President of the Business Club in University - first class geek! 
3. She's a crazy cat lady - Shauna Lynn fosters families of cats through the KW Humane Society, plus has two rescue cats of her own. It’s not unusual to have anywhere from 5-10 cats in her house at any given time.

4. She loves anything peanut butter and chocolate
5. She completed two Tough Mudder’s in 2013 - don’t ever let anything limit you! 

6. She had a pyrotechnics license in her younger years, and performed a fire show at the classic Inner City Nightclub!
7. She’s left-handed, so she’s always right.
8. OCD - Okay, if you’ve ever met Shauna Lynn, then this isn’t exactly a secret. To further this, she hates yellow highlighters and believes that they fail to properly do the job they are intended to do. Subsequently, she has banned all yellow highlighters from the BTSH office.
9. She had a pet lizard named Soako for several years. He passed away 8 years ago.

10. Her favourite colour is yellow, not pink.

Tuesday, May 12, 2015

Top 10 Home Staging Myths

If you have never hired a professional home stager, you may be wondering what exactly it's all about. You've seen it on all the great real estate television shows, but it's probably too expensive, and isn't meant for your type of house, right? WRONG! Home Staging refers to the entire process of preparing a home for sale, ANY home for sale, and professional home stagers are working with homeowners just like you every day. Here we dispel the top 10 myths about Home Staging

1.  Home Staging is Expensive

Absolutely not! A trained professional stager is skilled at maximizing your budget, whatever it is. When preparing your home for sale, it’s a good idea to plan to spend some money to get your home move-in ready. With the recommendations of a professional home stager, often your largest investment is your time. Accessory and other staging packages vary by stager, but BTSH offers no minimum rentals (with our Home Staging Consultations).

Did you know? Your buyers are actively looking for a move-in ready home, and 63% of home buyers are willing to pay more for a move-in ready home!

2.  A home stager will tell me to remove everything that I have and replace with new stuff

A professional home stager will not recommend adding or removing anything unless they believe that it will contribute positively towards the sale of the house, and will do their best to work with your items wherever possible to achieve the desired results. Often, re-arranging of what you already have can work wonders for improving the flow, and overall appeal of a house to potential buyers! We get it – sometimes it’s just not in the budget to invest in a large staging package.

3.  All rooms should be painted builder’s beige

When selling your home, neutrals tones are best for showing off the space, but your typical “builder’s beige” is not recommended. In fact, today’s buyers are drawn to grey tones more than browns, giving the home a more modern look and feel. Whatever you choose, ensure that you select a neutral shade, and avoid colours that are too light. By choosing a colour a little further down the colour chip, you’ll add warmth and a cozy, welcoming feel to a room.

4.  Home staging is only for vacant homes or homes with ugly carpet and wallpaper

Certainly some homes can use updating more than others, but the truth is that every home can benefit from home staging, and often a few subtle changes can make a significant difference, whether it’s re-arranging furniture, or more dramatic updates and repairs, every home is unique and requires a unique home staging plan. Yes, vacant homes can tend to sit on the market longer than occupied and furnished homes since buyers struggle to make the necessary emotional connection to these homes, But the same can be true for occupied homes that are not styled to suit the target buyer market. Home staging will help to improve the overall flow of the home, and provide the final touches that buyers will be drawn to.

5.   Home staging is a way to fool buyers

Absolutely not! In fact, it’s the complete opposite! Our goal is to provide your buyers with the home that they are looking for. As a homeowner, you are still required to disclose any major flaws of the home that you are aware of. Home staging will help to minimize minor flaws by drawing the focus to the features of the home. As a member of the Real Estate Staging Association (RESA) and the Better Business Bureau, Beyond The Stage Homes abides by a strict code of ethics.

6.  Home staging is just removing personal photos and de-cluttering

We all know that we need to declutter and remove personal items from a home before listing, but home staging helps to address so much more. A professional home stager will help to create a style plan for your home, and address where to invest your money in repairs and updates. Home staging focuses on maximizing a home’s space, lighting, flow, design and best features, not just decorating the space.

7.  It’s better to list my property first, and call a home stager if it doesn’t sell right away

Always, always, always consider your home staging options BEFORE listing the home for sale! Cliché as it may sound, you really do only get one chance to make a first impression. When your home is listed, you want to be sure that it is ready to show at it’s best, both in pictures and for showings. Any Realtor® will tell you that you get the most attention for your property listing during the first couple of weeks that it is listed – don’t miss out on these key buyers! Home staging is an investment with proven results for selling your home in less time, and for the most amount of money possible.

8.  Staging is just the latest real estate trend

Staging has actually been around since the 1970s, and is a real estate service that is as common today as home inspections!  Showing buyers that your home offers good value is always in style.

9.  Buyers can see past all of my stuff

Here’s a fun fact for you - only 10% of buyers have the ability to visualize a space! This means that only 1 in every 10 people that view your home will be able to look past your things, and see the home’s true potential. Are you willing to miss out on 90% of your potential buyers that walk through the door? Make it easy for them – show them the best way to live in the home by showing optimal furniture placement, and eliminating anything that might distract them from seeing the features of the home.

10.  Home Staging means living in a show home, and that’s just too hard for my family and I to do

A professional home stager will provide you with options and solutions to allow you to maintain the function that you need while your home is listed. In this case, you’re right, it’s not easy to live in a show home, but by implementing your home staging recommendations, you won’t have to do so for long! In addition, BTSH provides you with a detailed list and tips for getting ready for showings, and will provide creative solutions for the things you need every day.

Monday, March 9, 2015

5 things to consider when hiring a home stager

If you are planning to sell your home, you have likely looked into whether to hire a professional home stager to assist with preparing your home for sale. In most regions today, home staging has become a standard practice and expectation when selling a home. With this industry standard comes more selection than ever, and as a homeowner, it can be confusing and over-whelming. How do you choose the company and home stager that is right for you? There are a few key areas that you should address to ensure you find the right fit for your needs:

1.    Review their portfolio! Any home stager worth anything will have a portfolio available for you to view, whether online, or in print. In today’s technology and social media age, it’s easier than ever for companies to showcase their work in a professional manner.

2.    Personality – You are trusting your home to this person, so you want to ensure they are qualified, but it is also important that you “click” with the home stager you choose. Selling your home can be an emotional process, and you want to ensure your home stager is not just someone you are doing business with, but someone you can trust to provide you with the best advice and solutions for your unique home.

3.    Price – This should not be a determining factor in selecting a home stager. Experience and quality service may come at a higher price, but saving a few hundred dollars on home staging could mean the difference between a successful home sale and a house that sits on the market for months with price reductions. Remember that your home is your largest investment, and investing in quality homestaging services will achieve the desired results – a quick and profitable sale!

4.    Awards, accreditations, and affiliated associations – Currently there is no governing body for the home staging industry, and therefore there are no real requirements to setting up a business except the standard business registrations. Most home stagers have received formal training of some sort, so ask what schooling or certifications they have received – most schools offer similar quality of programs, but it is important to receive some form of training prior to opening a home staging business. In addition, memberships of business organizations such as the Chamber of Commerce, Better Business Bureau or Real Estate Staging Association can act as good indicators as well. You are hiring this home stager because they are an expert in their field, so you want to have the confidence that they will act professionally at all times.

5.    What is their process? It is likely that you will be expected to do some of the work, so it is a good idea to identify and address what the expectations will be of both you, and your home stager, throughout the duration of the home sale. Ask the right questions, such as what support is available following the consultation, and following staging? What happens once the house is listed? Will your home stager keep in touch and answer your questions? Your home stager should be a part of your home selling team, so it is important to understand what follow-up support is offered, and what fees will be associated with this.

Monday, February 9, 2015

Staging in Canada - A Snow Day Story

Usually, we aim our posts at homeowners that are looking for some tips and tricks of the trade. But not this time! If you have ever dreamed of a career in home staging (in Canada), here’s your chance to get a glimpse behind the scenes.

If you live in Canada, then you understand the true meaning of being prepared for anything, especially when it comes to the weather. But you can’t let a little rain/snow/sleet/wind/extreme heat/humidity or other natural weather challenge stop you, or you would never leave the house! The same applies in home staging - similar to the old mail courier adage - "Neither snow, nor rain, nor heat, nor gloom of night stays these couriers from the swift completion of their appointed rounds,” and so goes the home stager to meet and greet clients, delivery beautiful staging furniture, accessories, and more to provide homeowners with peace of mind, and a swift home sale.

During some of the greatest weather challenges, when I hear of my friends hibernating inside to avoid what the outdoors holds, my amazing team and myself are braving these conditions. If given the choice, I’ll take wind over rain, and snow over wind, and extreme heat over extreme anything else. Since we seem to experience more cold snowy days than anything else, we thought we’d share some experiences of what this actually entails.

It was a cold January morning, that started before sunrise (because in January, the sun likes to hide until later in the morning). On this particular day, sunrise occurred at 7:52 am. As the lead stager that day, I arose at 7 am, dressed in my long-johns and layers, and left to pick up our moving truck just before 8 am. My layers are cleverly chosen to include standard socks topped with thermal socks (pink of course), plus black legging style long-johns over my black leggings, plus a t-shirt, long sleeve thermal shirt, a wool dress, and a sweater (I don’t mess around). Then, the real bundling begins with touque, scarf, mitts, jacket, and boots. By the time I’m done, I’m a few sizes larger, but ready to brave the world. Of course, once we arrive at the house and the truck is unloaded, I spend another half an hour unbundling and removing layers before the staging can begin.

The cold and snow may slow us down, but we make the most of it with laughs and gags, and the occasional snowball fight. That day, we found ourselves approximately an hour behind schedule all day, we almost dropped a beautiful ceramic stool in the ice, a couple of graceful slips and slides, but we made it through. The results? A beautifully staged home, some very happy clients, and a long overdue appointment scheduled with my massage therapist.

In addition to the need to keep warm, winter stagings present a number of other challenges. We face frozen storage locks, unplowed roads, driveways, and storage yards (oh my), not to mention icy driveways and dangerous roads. We travel with our salt bags, our shovel, a mini torch, and extra blankets (just in case). But my biggest annoyance? The rented moving trucks do NOT have heated seats.

Luckily, our BTSH vehicles do have heated seats, but that doesn't mean that the stagings using those vehicles go any smoother. Remember last week’s snow storm? I hitched up a trailer to our trusty SUV, shoveled my way to our storage units, loaded it up, and arrived at my client’s home ready to stage. Unfortunately, the townhouse complex they lived in wasn't as ready for the snow as I was, and it hadn't been plowed. A little creative thinking, and some help from my clients, and we got the job done before the photographer arrived. Luckily I had lots of practice climbing snowbanks as a kid, those skills certainly came in handy!

The truth is, I wouldn't trade these staging challenges for any other career. These stories just make you appreciate the “easier” staging projects that much more, and at the end of the day, we always get the job done. If we manage to grab a great story along the way, even better. But, if you’re considering a career in home staging, you may wish to consider relocating to a more comfortable climate.

Monday, January 12, 2015

10 Things Your Home Stager Did NOT Learn From HGTV

We get it, you've watched all of the home renovation and home sale shows, read all of the online articles and tips regarding setting up your home to sell, and you have checked off everything on every home selling checklist you could find, so why would you need to hire a Professional Home Stager? We often hear homeowners say, “I don’t need a stager, I watch HGTV all the time, and I know that I need to remove the clutter and the personal items.”

These reality shows have really put the home staging industry in the spotlight over the last few years, and have helped homeowners to better understand the importance of preparing their home prior to listing it for sale. But, while these shows provide the basics of what this preparation involves, they don’t provide the full picture of what it really takes to properly style and STAGE your home in order to evoke the emotional connection that your prospective buyers are looking for.

Your home is one of a kind, and it should be treated as such! You want to stand out from the competition, so why would you use the same checklists as everyone else? Would you clean your own teeth, or would you choose to hire a trained professional to do this for you? Your home deserves the right attention with specific recommendations, geared towards your home, from an expert that specializes in doing just that, in order to highlight your home’s greatest features. So what are these articles and lists NOT telling you? As a Home Stager, these are just a few of the things that we have learned, through our professional training and many years of experience

      1.      Where to place YOUR furniture so that the room remains open and inviting, while maintaining function and flow

This does not mean simply moving all of your furniture to the edges of the room. This means understanding proper traffic flow, as well as the latest furniture styling trends. We will evaluate what should stay, what should be removed, and where to properly position your furniture to optimize flow, eliminate awkward spaces, and highlight the best features of the room.

      2.      Shelf Styling

By far one of the trickiest decorating techniques to master, this is the art of filling the shelves to catch your eye, without diverting your attention from the room. This means selecting the right size and style of pieces to compliment the space and the shelving unit, and understanding the balance between too little and too much.

      3.     Paint Colour selection

Just because a colour is popular or trendy, does not mean that it’s the best one to use for your home. Colours are selected based on lighting, home style, and the colour of the finishes of the home. Sure, we have our favourites, but each colour is selected to best suit the home.

      4.     What local trades will provide you with the best services, at the best value prices

We have spent a great amount of our time forging valued relationships with highly skilled trades to ensure that you receive quality work, every time. We only work with professionals, and often these professionals will provide special discounts to our clients.

      5.     Where to shop for the final touches and accessories that your home needs

We spend more time than anyone shopping for home décor items and finding the best deals, and we can provide you with some direction on this to help you to avoid driving all around town looking for the perfect piece. Of course, you would save even more time if you hired us to provide you with the accessories and accent pieces that your home needs.

      6.     Which updates/upgrades will most benefit YOUR house in YOUR market, neighbourhood, and price range

We not only evaluate what upgrades and repairs would add to the value of your home, but we look at what will help to increase it’s overall sell-ability – upgrades are not worth much if they’re not the right ones to entice your specific buyers. We consulted on a home once that spent a great deal of money replacing their kitchen, but for their target market, their funds would have been better spent doing other repairs to the home and minor updates to the kitchen.

      7.     How to make a bed

Forget what your mother taught you – making your bed before work, and styling your bed to sell your home are completely different! I can’t tell you how often we see this common mistake in listing photos.

      8.     How to utilize a piece of furniture for an alternate purpose

This does not mean putting an end table in an office and calling it a desk. It’s about thinking outside of the box when it comes to finding the right piece, often within your home already, to fulfill a purpose for a room and help to clearly define the space.

      9.     How to enhance your curb appeal

Yes, cut the grass, trim the trees, and mulch the gardens, we know that you have that covered. But there’s likely more that you should be doing. If your buyers are not engaged with the home before they get to the front door, you could potentially lose out on that sale. We are property stylists, and we want to be sure to create an inviting space, inside and out.

      10.    How to maintain function and daily life, while living in a staged home
      We understand that it’s not easy to maintain a show-ready home, but we have seen it all and are prepared to provide you with easily implementable solutions to help you to get through the day-to-day. Of course the best part is, in a professionally staged home, you won’t have to maintain it for long before it’s SOLD!

The checklists and tips you find online are a great step towards preparing your home, but a Professional Home Stager can provide you with the specific recommendations that will help you to bring in the buyers and sell your home.

Wednesday, December 31, 2014

BTSH's 2014 Reflections and 2015 Plans

Once again, BTSH has had a spectacular year, and we certainly could not have done it alone! A heartfelt thank you to all of our clients for making this year a great success, and making us a part of your home selling or home renovation team.

As we continue to grow, we are humbled by all of those that have helped us to make this happen.

To summarize this year’s milestones at BTSH:

January - Marina joined the BTSH team in the office, and has been an integral part of keeping us running from behind the scenes

March - Stephanie Kropf Gibson joined the team as a Professional Home Stager through the BTSH Home Stager training program

March - BTSH welcomed our Staging Assistant Craig to the team

May - BTSH was proud once again to sponsor the KW MS Walk 

August - BTSH announced our exciting merger with local home staging company Home Selling Edge, and with that, welcomed Jennifer Roth, CCSP to the BTSH team.

November - Shauna Lynn and Jennifer were invited as guest speakers to Sheridan College

December - RESA award nominations were announced, and BTSH was honoured with three distinguishing finalist awards:

Top 10 Home Staging Team of the Year 2015
Top 10 Vacant Home Stager of the Year Canada 2015
Top 10 Redesigner of the Year 2015 (2nd year in a row this honour was given to Shauna Lynn of BTSH)

A few notable accomplishments for the year overall:

- We continue to search for ways to better serve our clients, and with this we have introduced new and improved Client Care Packages for all of our services offered.

- We formed strong relationships with many local suppliers and skilled trades, in an effort to provide a more complete service package to our clients.

- We met with and worked with some of our most memorable clients yet!

- We completed our most notable renovation to date, check out the complete transformation here.

We are so grateful to be a part of such an incredible community, and made extra efforts in 2014 to increase our involvement in local causes in an effort to give back to a community that has given us so much. In addition to our continued involvement with the MS Society, we have worked with a variety of causes, including Smash 4 Cash in support of Strong Start, the local KW Humane Society, The Food Bank of Waterloo Region, and the local Family Relocation Program. 

So what is ahead for BTSH in 2015?

- Get ready to pin, because BTSH is putting down some roots on Pinterest, and we’re sharing our inspiration, interests, and expertise with you.

- In addition to expanding our Interior Design team, we have some exciting events planned, but unfortunately you’ll just have to wait for more news on these.

Want to see more from BTSH? We are showcasing many of our works on Houzz, please be sure to check us out and follow us!

You can also find us on Facebook, Twitter, Google+, and of course at

Monday, December 1, 2014

Beyond The Stage Homes Recognized for 3 Industry Awards, Including Top 10 Home Staging Team of the Year 2015

The Real Estate Staging Association (RESA) has recognized Shauna Lynn and Beyond The Stage Homes (BTSH) for their outstanding achievements in both home staging and redesign by honouring BTSH with RESA Top 10 Home Staging Team of the Year™ 2015, and Shauna Lynn with RESA Top 10 Home Stager of the Year Vacant Category Canada™ 2015 and RESA Top 10 Redesigner of the Year™ 2015. This is the second year in a row that Shauna Lynn has been nominated in the redesign category. RESA is the trade association for professional real estate stagers and redesigners, and these annual awards recognize outstanding work in our industry.

With the largest home staging inventory locally, we specialize in staging vacant properties, so this is truly an honour. 2014 has been an exciting year, and we have our incredible clients to thank for allowing us the opportunity to work with them (and for trusting our expert advice)!

These awards are voted on by RESA members across North America. The winners of all three awards will be announced January 15, 2015 in Las Vegas at the annual RESA® Home Staging Convention

Beyond the Stage Homes (BTSH) provides home staging, decorating, and interior design services to Kitchener, Waterloo, Cambridge, and surrounding areas in Southwestern Ontario. Offering a variety of creative services and a talented team of professionals, BTSH has become a leader in their industry. Through their unique ability to combine top quality style with the comfort of every day living, BTSH provides million dollar service to every home, for sale or for renovation and redesign.

For more information about the work and services of Beyond The Stage Homes, and to see the full team of professional, visit

Read the full story here!