The key to top-sales is a solid marketing plan – this means identifying your target market, understanding their needs, creating an impactful marketing message, and presenting a quality product. You need to make the sale all about the person that you are trying to sell to.
So, what does this mean for selling your home?
Home staging is an effective marketing technique that integrates decorating with marketing and creates an experience for home buyers. It’s about more than just furnishing a home – it’s about selling a lifestyle! In order to present a “product” that your potential buyers will want, invest in a home staging consultation, and if needed, hire a home stager for additional services, including furniture, artwork, and accessory rental, to complete the look. By working with a home stager, you can identify and address all buyer perceptions, positive or negative, and ensure the most positive experience possible.
Select an agent that will ensure your home receives the greatest amount of exposure to home buyers, and is marketed to showcase the best selling features of the home. Your qualified agent will also help to advise you on the best offers to consider, and ensure that you net the highest amount of money possible for your home while also working to get you the terms that you need. In choosing the right real estate agent for you, consider the following:
- How well do they understand the current market and trends?
- Ask around – if you know of someone that has recently sold a home, ask them about their experience and ask for recommendations.
- What type of negotiation skills do they have?
- What value-added services do they offer to ensure that you will receive top-dollar for your home? This may include a pre-listing home inspection, professional photography, home staging, and more.